Google's New Ranking Factors That Will Affect Your SEO in 2021

Updated: Dec 4, 2020

Google is announcing Core Web Vitals will become ranking signals in May 2021 in an update that will also combine existing UX-related signals.

The ‘page experience’ signal combines Core Web Vitals with the following signals:

  • Mobile-friendliness

  • Safe-browsing

  • HTTPS-security

  • Intrusive interstitial guidelines

Core Web Vitals were introduced earlier this and are designed to measure how users experience the speed, responsiveness, and visual stability of a page.

Why would Google do this to us?

The truth is that Google is on to something here. There’s a huge disconnect between what users expect and reality when it comes to site speed: According to Think With Google, if your page doesn’t load within 3 seconds, 53% of mobile website visitors will leave. Yet the average time to fully load a mobile landing page is 15 seconds!

Site speed can affect bounce rates, conversions and ultimately a business’s bottom line. If that doesn’t make you care, then consider this: You should care because Google cares. Google won’t rank your site well if you don’t get your site speed, well, up to speed. And that will cost you.

So what is Core Web Vitals? What does the report look like? And how can you master these metrics and get back in Google’s good graces? Check out the infographic below for all the information you need to prepare for Core Web Vitals.

Improve your website with Web Vitals

Learn more on how to improve your website with Web Vitals, essential metrics for a healthy website. Click here :

Last updated: 30 Nov, 2020

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